BORDERLINE EVENTS

BORDERLINE EVENTS

Borderline will be the first to admit their old site had been neglected over the years – it was difficult to manage and so often out of date it was definitely not communicating the right message, a fact highlighted all the more by the fact it was an event website.

We were approached at the beginning of 2017 and asked to come up with ideas and suggestions for a new site that would be easily managed and regenerate the confidence necessary to persuade visitors to open their wallets and enter an event.

Downhill and Enduro are two very different disciplines and Borderline are passionate about both, imagery was important, it needed to convey the excitement and install a feel for what the events and venues were all about.

Social media has been used to great effect with tools allowing visitors to share pages and events at the click of a button – one visitor can be turned into thousands of views so easily.